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Search results for “TV advertising”
One app to rules them all: WeChat and mobile in China
10/16/2015
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3:28:14 PM
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WeChat is actually more of a portal, a platform, and even a mobile operating system depending on how you look at it.
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015
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9:24:08 AM
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OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
Not happy campers: Agoda pulls all inventory from Trivago
08/07/2015
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4:46:58 PM
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Bit of an ugly spat brewing between metasearch engine Trivago and Agoda, the Asia-Pacific focused hotel booking site owned by the Priceline Group.
Secret Escapes raises $60 million from Google Ventures and others
07/27/2015
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10:20:17 AM
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Huge round in the bank for flash hotel sale site Secret Escapes – securing $60 million from a list of venture capital heavyweights.
Planning and promoting apps – a different ball game in China
06/25/2015
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6:27:08 PM
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There are many interesting aspects that mobile specialists and marketers needs to consider in order to work on a relevant app and popularize the same in China.
China's mega-tours draw attention abroad, critique at home
05/25/2015
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3:05:41 PM
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Chinese versions of Amway, Avon and Herbalife are taking reward travel for its salespeople to an extreme by sending thousands abroad on package tours.
How TV and mobile technology are changing the face of destination marketing
04/19/2015
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4:02:09 PM
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Up until recently, most destination marketing was done with traditional media: newspapers and magazines, public transportation, and television.
Brand versus product: the rise of the travel meta brand
11/20/2014
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1:54:40 PM
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Don’t forget the magic of good product data, of working with the meta brands to achieve success, and of thinking like a meta brand to win back all the sales – and the consumer insight – that your website can get.
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